CHET NICHOLS
Creative Media Artist
Creative Director - Producer - Writer - Designer - Songwriter - Composer - Musician
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Chet Nichols ~ Design Samples
You are listening to Chet's Award-Winning instrumental composition,
"Serengeti Rain", from his CD, "Red Mesa Sunset".
Websites ~ Interactive Media ~ 3D Animation ~ Flash Animation
Live Action and Design Samples
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Below are numerous samples of various projects that Chet has worked on in the past. More samples are
being loaded weekly with the goal being to include as many samples needed to provide a thorough "scope of work". You can also use the links to the left to dig deeper into Chet's creative capabilities and background.
PLEASE NOTE: At the BOTTOM of this page are LIVE LINKS to the websites shown below. The images below are illustration, design and art "flats" from the sites. So, please scroll down to them bottom to actually see some of the live sites.
PLEASE NOTE: This is a VERY small sampling of all that Chet has produced. He has been involved in producing hundreds of Live-action, Animation and SPFX TV commercials, hundreds of radio commercials, music videos, documentaries and more. He has produced 14 CDs of original music ands has spent thousands of hours in recording studios. It would be impossible to put all that Chet has done into a website. He does have DVDs of his work which he would be happy to sit with you and show to you should the occasion arise.
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ROLE: Senior Creative/Interactive Producer
PROJECT: FRITOS website and promo website.
CLIENT: PepsiCo - Frito/Lay
AGENCY: Element 79 - Chicago
SAMPLES: Website Stills
OBJECTIVE: Create a whole new look, feel and user experience. Build a platform that could
be used for modular-additions of promo events. All new food photography was produced by Chet.
Updated product and recipe information. Also, the site was designed to integrate with the Fritos TV campaign's "homespun" theme and also hosted the TV spots at the site.
HIGHLIGHTS: Built a 3D kitchen environment that allowed re-dressing per seasonal events.
Added an ambient audio track that made the visitor feel that they were actually in the kitchen.
OBJECTIVE: Create a whole new look, feel and user experience. Build a platform that could
be used for modular-additions of promo events. All new food photography was produced by Chet.
Updated product and recipe information. Also, the site was designed to integrate with the Fritos TV campaign's "homespun" theme and also hosted the TV spots at the site.
HIGHLIGHTS: Built a 3D kitchen environment that allowed re-dressing per seasonal events.
Added an ambient audio track that made the visitor feel that they were actually in the kitchen.
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ROLE: Senior Creative/Interactive Producer
PROJECT: Kraft - Have A Happy Sandwich Social/Upload MySpace Contest Website
CLIENT: Kraft Foods
AGENCY: OgilvyOne - Chicago
SAMPLES: Website Stills
OBJECTIVE: Create an interactive contest site for people to use to submit videos at the "Have
A Happy Sandwich" MySpace website. The call to action was: send us your video that best
depicts why Kraft Singles help you create a "Happy Sandwich". People could upload videos,
review and judge videos and interact with the MySpace crowd. The prize was $50,000 and a
chance for the winner's video to run on national TV. Also, the client wanted to give the grilled
cheese sandwich a whole new image and persona.
HIGHLIGHTS: Design and build a completely interactive and inter-functional web experience
for people who love a "Happy Sandwich". The response from the web community was
overwhelmingly positive and the success over-exceeded the expectations of the client.
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OBJECTIVE: Create an interactive contest site for people to use to submit videos at the "Have
A Happy Sandwich" MySpace website. The call to action was: send us your video that best
depicts why Kraft Singles help you create a "Happy Sandwich". People could upload videos,
review and judge videos and interact with the MySpace crowd. The prize was $50,000 and a
chance for the winner's video to run on national TV. Also, the client wanted to give the grilled
cheese sandwich a whole new image and persona.
HIGHLIGHTS: Design and build a completely interactive and inter-functional web experience
for people who love a "Happy Sandwich". The response from the web community was
overwhelmingly positive and the success over-exceeded the expectations of the client.
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ROLE: Executive Creative Director/ Executive Producer
PROJECT: Kahlua, Point-of-Sale Auto-Stereoscopic 3D Digital Display Campaign
CLIENT: Allied Domecq
AGENCY: Publicis - New York
SAMPLES: 3D Animation Stills
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Kahlua. This is the
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Kahlua. This is the
first time a retail campaign was creative for an adult beverage company using an auto-stereoscopic 3D display system. The system created a true 3D viewing experience for the viewer without the need for 3D glasses.
The spot was created using unique 3D software, 3D displays and networking solutions.
HIGHLIGHTS: This was a resounding success that lifted sales, built a new brand awareness and had
The spot was created using unique 3D software, 3D displays and networking solutions.
HIGHLIGHTS: This was a resounding success that lifted sales, built a new brand awareness and had
people buzzing about Kahlua. Also, the ad featured live-action elements from the network TV campaign.
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ROLE: Senior Creative/Interactive Producer
PROJECT: American Idol "Chat with Elliot Yamin" site - "Sing The Jingle"
CLIENT: American Idol/Oscar Mayer (Kraft)
AGENCY: OglivyOne - Chicago
SAMPLES: Website Stills
OBJECTIVE: Create the very first internet "chat" site for Oscar Mayer in cooperation with American Idol and featuring American Idol semi-finalist, Elliot Yamin. To do something no one else had ever done. The logistical hurdles were numerous combining the social networking sites of American Idol and Oscar Mayer's "Sing The Jingle" sites. Moreover, preparing for and coordinating an internet chat with a pop icon like, Elliot Yamin, required acute attention to the smallest details.
HIGHLIGHTS: This was a resounding success for American Idol and Oscar Mayer (Kraft) and kicked-off numerous other interactive internet events at other social networking sites for these two clients.
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OBJECTIVE: Create the very first internet "chat" site for Oscar Mayer in cooperation with American Idol and featuring American Idol semi-finalist, Elliot Yamin. To do something no one else had ever done. The logistical hurdles were numerous combining the social networking sites of American Idol and Oscar Mayer's "Sing The Jingle" sites. Moreover, preparing for and coordinating an internet chat with a pop icon like, Elliot Yamin, required acute attention to the smallest details.
HIGHLIGHTS: This was a resounding success for American Idol and Oscar Mayer (Kraft) and kicked-off numerous other interactive internet events at other social networking sites for these two clients.
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ROLE: Executive Creative Director/ Executive Producer
PROJECT: Stolichnaya Out-Of-Home, Point-of-Sale Auto-Stereoscopic 3D Digital Display Campaign
CLIENT: Allied Domecq
AGENCY: Publicis - New York
SAMPLES: Animation Stills
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Stoli. This is the first time a retail campaign was creative for an adult beverage company using an auto-stereoscopic 3D display system. The system created a true 3D viewing experience for the viewer without the need for 3D glasses.
The spot was created using unique 3D software, 3D displays and networking solutions.
HIGHLIGHTS: This was a resounding success that lifted sales, built a new brand awareness and had people buzzing about Stoli!
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Stoli. This is the first time a retail campaign was creative for an adult beverage company using an auto-stereoscopic 3D display system. The system created a true 3D viewing experience for the viewer without the need for 3D glasses.
The spot was created using unique 3D software, 3D displays and networking solutions.
HIGHLIGHTS: This was a resounding success that lifted sales, built a new brand awareness and had people buzzing about Stoli!
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ROLE: Senior Creative/Interactive Producer
PROJECT: CDW Weekly Email Blast for Opt-in email list and seminar attendees
CLIENT: CDW
AGENCY: OgilvyOne - Chicago
SAMPLES: HTML Email-blast Stills
OBJECTIVE: Create a weekly information email for their corporate technology users and attendees of their monthly regional technology seminars.
HIGHLIGHTS: Design and built the templates and delivery process from scratch. This ongoing
OBJECTIVE: Create a weekly information email for their corporate technology users and attendees of their monthly regional technology seminars.
HIGHLIGHTS: Design and built the templates and delivery process from scratch. This ongoing
production process had to be watched over diligently in order to "make" our weekly date to push these emails out. We worked with Cheetah Mail to help us distribute these emails.
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ROLE: VP, Chief Creative Officer/Director of Production
PROJECT: Merry Christmas/Happy Holiday Ad
CLIENT: Simage Network
AGENCY: Simage
SAMPLES: Flash/After Effects animation stills from HD TV ad.
OBJECTIVE: Create a fun HD TV Holiday ad to run across the national Simage HD Network.
HIGHLIGHTS: The stills below depict St. Nick as he ponders what he thinks people would like to receive as their Holiday gift. As you can see, he runs through a list and even ponders a sexy Leg Lamp (only to be scolded by Mrs. Claus), till he finally decides that the best gift would be "Peace On Earth". Chet create, designed and produced this ad. Please note that all of Chet's Flash/After Effects ads are designed to work in three distinct mediums: as ads that will look great on an HD TV screen, on a website and as a stand-alone ad and as a TV ad that only needs a music bed and a voice-over track to complete it.
OBJECTIVE: Create a fun HD TV Holiday ad to run across the national Simage HD Network.
HIGHLIGHTS: The stills below depict St. Nick as he ponders what he thinks people would like to receive as their Holiday gift. As you can see, he runs through a list and even ponders a sexy Leg Lamp (only to be scolded by Mrs. Claus), till he finally decides that the best gift would be "Peace On Earth". Chet create, designed and produced this ad. Please note that all of Chet's Flash/After Effects ads are designed to work in three distinct mediums: as ads that will look great on an HD TV screen, on a website and as a stand-alone ad and as a TV ad that only needs a music bed and a voice-over track to complete it.
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ROLE: Executive Creative Director/ Executive Producer
PROJECT: Guinness, Point-of-Sale Auto-Stereoscopic 3D Digital Display Campaign
CLIENT: Allied Domecq
AGENCY: Publicis - New York
SAMPLES: 3D Animation Stills
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Guiness. This is the
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Guiness. This is the
first time a retail campaign was creative for an adult beverage company using an auto-stereoscopic 3D display system. The system created a true 3D viewing experience for the viewer without the need for 3D glasses. The spot was created using unique 3D software, 3D displays and networking solutions.
HIGHLIGHTS: This spot was a blast to design and produce. It features the Guinness bottles and cans
HIGHLIGHTS: This spot was a blast to design and produce. It features the Guinness bottles and cans
preparing for a soccer match. The Guinness Draft can is ragging on them that is until the new Draft bottle
steps up and delivers a world-class shot to score!
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ROLE: Senior Creative/Interactive Producer
PROJECT: Tostitos Fiesta Bowl
CLIENT: PepsiCo - Frito/Lay/Tostitos
AGENCY: Element 79 - Chicago
SAMPLES: Website Stills
OBJECTIVE: Create an interactive website celebrating the infamous University of San Francisco "Dons" Football Team who were honored at the half-time ceremonies at The Fiesta Bowl. This team has an incredible story which is best told by you reading the site flats below.
HIGHLIGHTS: Had to coordinate gathering assets from the players, the university and Fox Sports. Created a nifty "flip-book" style interactive experience. This was a fun project that was received very favorably by all the clients.
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ROLE: VP, Chief Creative Officer/Director of Production
PROJECT: Interactive Flash/After Effects Baseball Bar Ad
CLIENT: Simage Network
AGENCY: Simage
SAMPLES: Flash/After Effects animation stills from HD TV ad.
OBJECTIVE: Create a fun, interactive HD TV baseball ad to run across the national Simage HD Network.
HIGHLIGHTS: The stills depict a baseball still has it sets the Flash movie into motion and we settle in on distance sign set into a brick wall and surrounded by ivy. The Camera pans and settles in on an interactive message board, complete with an active retro scoreboard. Notice the interactive features; i.e., the balls and strikes change and the score changes at the very end after the home team hits a Grand Slam! In the main part of the scoreboard is the text information about the venue and what is is offering its customers. There is a unique, built-in dynamic texting capability built into the Flash code that allows us to change the text at will. Also, this ad features a visual integration process where by photo-real elements are mixed with Flash/After Effects elements.
OBJECTIVE: Create a fun, interactive HD TV baseball ad to run across the national Simage HD Network.
HIGHLIGHTS: The stills depict a baseball still has it sets the Flash movie into motion and we settle in on distance sign set into a brick wall and surrounded by ivy. The Camera pans and settles in on an interactive message board, complete with an active retro scoreboard. Notice the interactive features; i.e., the balls and strikes change and the score changes at the very end after the home team hits a Grand Slam! In the main part of the scoreboard is the text information about the venue and what is is offering its customers. There is a unique, built-in dynamic texting capability built into the Flash code that allows us to change the text at will. Also, this ad features a visual integration process where by photo-real elements are mixed with Flash/After Effects elements.
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ROLE: Senior Creative/Interactive Producer
PROJECT: Athenos - Total Website Re-build
CLIENT: Athenos - Kraft Foods
AGENCY: OglivyOne - Chicago
SAMPLES: Website Stills
OBJECTIVE: Kraft foods bought Athenos, the #1 humus product in the world and we were put to work
OBJECTIVE: Kraft foods bought Athenos, the #1 humus product in the world and we were put to work
on creating a whole new website to promote the full-line of products that Athenos offers
HIGHLIGHTS: We worked with Men's Health and The South Beach Diet to co-brand the site and to link the Athenos site to those sites, thus further promoting that the Athenos products are a healthy choice
HIGHLIGHTS: We worked with Men's Health and The South Beach Diet to co-brand the site and to link the Athenos site to those sites, thus further promoting that the Athenos products are a healthy choice
when it comes to snacking.
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ROLE: Executive Creative Director/ Executive Producer
PROJECT: Drink Responsibly Campaign, Point-of-Sale Auto-Stereoscopic 3D Digital Display Campaign
CLIENT: Allied Domecq
AGENCY: Publicis - New York
SAMPLES: 3D Animation Stills
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Allied Domecq.
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Allied Domecq.
This is the first time a retail campaign was creative for an adult beverage company using an auto-stereoscopic 3D display system. The system created a true 3D viewing experience for the viewer without the need for 3D glasses. The spot was created using unique 3D software, 3D displays and networking solutions.
HIGHLIGHTS: This spot features a chitty-bang-bang buggy carrying Smirnoff flavored vodka bottles as they head out for a night on the town. But, first they need to stop and pick up their designated driver,
Bob, the bottle of water. We created a quaint cobble-stone set and, of course, the cool, open-air buggy.
Lots of fun banter going on between the bottles as they head out: "To the club boys, the ladies are waiting!"
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ROLE: VP, Chief Creative Officer/Director of Production
PROJECT: Interactive Flash/After Effects Venue Ad
CLIENT: Simage Network
AGENCY: Simage
SAMPLES: Flash/After Effects animation stills from HD TV ad.
OBJECTIVE: Create a fun, interactive HD TV series of Venue Ads to run across the national Simage HD Network.
HIGHLIGHTS: This ad is one in a series of 6 in this ad suite. These ads were created to be "virtual" menu
OBJECTIVE: Create a fun, interactive HD TV series of Venue Ads to run across the national Simage HD Network.
HIGHLIGHTS: This ad is one in a series of 6 in this ad suite. These ads were created to be "virtual" menu
boards where "Coming Event" information could be changed remotely then re-upload via the Internet. This particular ad has 3 interactive announcement boards to service the needs of the venues. All the "lines" in these ads can be edited-per-need. Also, this ad features a visual integration process where by photo-real elements are mixed with Flash/After Effects elements. Chet has many other examples of this type of ad to show, if needed.
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ROLE: Executive Creative Director/ Executive Producer
PROJECT: Canadian Club Campaign, Point-of-Sale Auto-Stereoscopic 3D Digital Display Campaign
CLIENT: Allied Domecq
AGENCY: Publicis - New York
SAMPLES: 3D Animation Stills
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Allied Domecq.
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Allied Domecq.
This is the first time a retail campaign was creative for an adult beverage company using an auto-stereoscopic 3D display system. The system created a true 3D viewing experience for the viewer without the need for 3D glasses. The spot was created using unique 3D software, 3D displays and networking solutions.
HIGHLIGHTS: This spot features close-up product shots and shots of ice dropping through the product.
All elements were created with 3D Software.
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ROLE: Executive Creative Director/ Executive Producer
PROJECT: Malibu Rum Campaign, Point-of-Sale Auto-Stereoscopic 3D Digital Display Campaign
CLIENT: Allied Domecq
AGENCY: Publicis - New York
SAMPLES: 3D Animation Stills
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Allied Domecq.
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Allied Domecq.
This is the first time a retail campaign was creative for an adult beverage company using an auto-stereoscopic 3D display system. The system created a true 3D viewing experience for the viewer without the need for 3D glasses. The spot was created using unique 3D software, 3D displays and networking solutions.
HIGHLIGHTS: This spot was created to promote two new flavors being introduced into the Malibu Rum
product line. The spot was designed to mirror the colorful print ads that ran at the same time.
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ROLE: Executive Creative Director/ Executive Producer
PROJECT: Courvoisier Cognac Campaign, Point-of-Sale Auto-Stereoscopic 3D Digital Display Campaign
CLIENT: Allied Domecq
AGENCY: Publicis - New York
SAMPLES: 3D Animation Stills
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Allied Domecq.
OBJECTIVE: Create a never-been-done-before retail digital signage campaign for Allied Domecq.
This is the first time a retail campaign was creative for an adult beverage company using an auto-stereoscopic 3D display system. The system created a true 3D viewing experience for the viewer without the need for 3D glasses. The spot was created using unique 3D software, 3D displays and networking solutions.
HIGHLIGHTS: This spot features close-up product shots and cycle of animation of various awards.
All elements were created with 3D Software.
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LINKS TO INTERACTIVE SITES
Below are some LIVE LINKS to interactive websites that Chet has worked on in the past.
Fritos - New Site 2008
Fiesta Bowl - 2008
Below are some LIVE LINKS to interactive websites that Chet has worked on in the past.
Fritos - New Site 2008
Fiesta Bowl - 2008
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Any questions?
